Important Points to Remember Before Your Crowdfunding Project Launch
Across the globe, there are huge acceptance in Crowdfunding and that it is being used for various purposes. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. In reality, this can actually ruin the credibility of your Crowdfunding campaign. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Aside from that, it is imperative to know that despite the fact that it is you who does everything, depending on Facebook page or Twitter followers is a big no-no. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.